At its very base base, Modernity consists of convincing other people (call 'em customers or colonies, tis the same) that you are smart (progressive/a professional scientist) and they are stupid (backward/laypeople).
Modernity and Imperialism after all grew up together and declined together: post-modernity and de-colonization being pretty much one and the same thing.
The 1920s trend to replace mom's homemade bread with industrialized white bread and Britain's attempt to create imperialized/militarized penicillin during WWII are two shades of the same big lie.