Could "Small is Beautiful" have topped 1930s bestseller lists ?

He is a brilliant young economist, regarded as one of the best of his generation--- educated at Berlin and Bonn and at the London School of Economics, given a Rhodes Scholarship to study at Oxford and Columbia University, where he is hired as a lecturer.

He also has real world experience as an international investment banker.

No wonder then that this wunderkind's  PhD, "Small is Beautiful", is quickly published in 1938 upon his graduation at age 27, and soon climbs the bestseller lists and is translated into many languages and is regarded as a timeless classic and an epoch-making book.

Because most historians credit it for ending the then real possibility of a world-wide European War.

Modern "Bigger is Better" vs Post-modern "Small is Beautiful"

Kiddies, don't agonize about the complex differences between modernity and postmodernity when your prof poses the question at your next final exam ( trust me on this one - they will).

Just remind yourself that great-grandpa back in the 1930s was as unlikely to say "small is beautiful" as today's intellectuals on public broadcasting would ever proclaim "bigger is better" ....