Popular science is the 99.99% of us who DON'T read the journal NATURE

unread by 99.99% !

The world's most important science journal is read by.... almost nobody.

1%'s newspapers leave century's biggest news story to the 99%'s blogosphere

And that is 100% alright by me !

No one ever went broke, underestimating the intelligence of a newspaper owner...

If the newspapers, owned by the same rich 1% whose other corporate investments are causing destructive climate change, choose to deliberate ignore the century's biggest news story, they will just dig their own graves a little faster than they already are.